"they are cunning linguists,"
A line from a Guardian article expounding on how the reich wing twists language to sneak in their vile messages.
https://www.theguardian.com/science/2023/jul/11/zuck-is-a-cuck-why-is-elon-musk-borrowing-insults-from-white-supremacists
The Guardian writer Mahdawi is fairly cunning, herself.
The inspiration for the article is how manbaby Apartheid Musk called Zuckerberg a "cuck" and challenged him to a dick-measuring contest. Seriously. He did. In a post on his little nazi crib.
The Guardian goes on to show that "cuck" is slang for "cuckold". It made its way into reich wing "discourse" (using the word loosely) in the wake of 2014's Gamergate, which opened the floodgates of disgusting shitposting. I have seen it defined as "weak liberal white man who enjoys watching his wife has sex with black guys".
An article on the evolution of "cuck":
https://www.newstatesman.com/science-tech/2017/08/evolution-cuck-shows-different-far-right-groups-are-learning-same-language
Mahdawi's Guardian piece goes on to describe the implications of Musk's degeneration.
Over the years, cuck has become a dangerously amorphous term. While it isn’t inherently a white supremacist word, it has taken on racist and antisemitic connotations. For some people, it’s a reference to racist fetish pornography. It’s also, one linguist has argued, a coded way to talk about antisemitic “great replacement” theories.
...
Say what you will about the far right; they are cunning linguists, alarmingly adept at packaging hateful concepts into silly terms that can be defended as “just a joke”. “Incels”, for example, routinely talk about women as “femoids”, a contraction of “female humanoid” used to signal that these men don’t consider women to be fully human.
...
It’s not just me saying the far right are strategic about how they sanitise hateful language; they have admitted it themselves. In 2017, for example, the style guide for the neo-Nazi website the Daily Stormer was leaked. “Generally, when using racial slurs, it should come across as half-joking,” it instructed. “Most people are not comfortable with material that comes across as vitriolic, raging, nonironic hatred. The unindoctrinated should not be able to tell if we are joking or not.”
So, was Musk joking when he called Zuck a cuck? Or was it something more sinister? I can’t say for certain. But the fact that one of the world’s richest and most influential men is proudly using far-right terms? That is not funny at all.
One of the most powerful men in the world is signalling to his cohort of nazi fanbois that it's time to get even more disgusting.
Twitter is lost. The ground is bought and ceded. Time to end that game. The people of the world need to escape billionaires' litterboxes.
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