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dalton99a

(86,087 posts)
Mon Jan 13, 2025, 03:12 PM Jan 13

America's Bourbon Boom Is Over. Now the Hangover Is Here.

https://www.wsj.com/business/americas-bourbon-boom-is-over-now-the-hangover-is-here-3e9961d7

https://www.msn.com/en-us/money/markets/america-s-bourbon-boom-is-over-now-the-hangover-is-here/ar-BB1rmmSV

America’s Bourbon Boom Is Over. Now the Hangover Is Here.
After years of rising sales, distillers are contending with waning demand and a glut of supply
By Saabira Chaudhuri
Jan. 13, 2025 5:30 am ET

When Rob Masters listed 400 barrels of two-year-old bourbon for sale online at $900 apiece, he expected them to be gone within days.

Eight months later the barrels are still there. “We aren’t even getting a sniff,” said Masters, head distiller at The Family Jones distillery in Denver.

Just two years ago Masters could rake in $2,000 for similar barrels. “Back then two phone calls and I could have them gone,” he said.

America’s bourbon boom is over and businesses big and small are starting to hurt, with distillers cutting jobs and shelving expansion plans.

Liquor sales soared during the pandemic as Americans flush with cash splashed out on booze, making cocktails at home and drinking more frequently. Now drinkers are cutting back, plowing through bottles they accrued in recent years and trading down to cheaper brands.

...


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Oneear

(377 posts)
3. Safe Serve and State Law shows One Drink and you are Drunk
Mon Jan 13, 2025, 03:20 PM
Jan 13

So why is it that Liquor by the Drink Business is pushing Drinks and then allowing the Customer to Drive home Drunk? This puts all people in Danger. Police, Court, Judge, Lawyer, Jail, Ambulance, Tow Truck, and Fire Rescue to Clean up the Mess.

Wounded Bear

(61,191 posts)
4. 8 months of no sales and he didn't lower the price?
Mon Jan 13, 2025, 03:21 PM
Jan 13

Doesn't sound like good business to me. Maybe re-label it trump bourbon and send half their profits to trump?

mainer

(12,275 posts)
6. I'm doing dry January. It sucks.
Mon Jan 13, 2025, 03:28 PM
Jan 13

I miss my 5 PM cocktail. I'm trying to gauge if I'm getting any benefit from it, and after a week, I'm not sure I feel any different. But I really, really miss my martinis and my single malt whisky.

EX500rider

(11,742 posts)
7. Same issue with tequila
Mon Jan 13, 2025, 04:21 PM
Jan 13

Mexico's tequila industry is facing a crisis with over 525 million litres in surplus, equivalent to nearly a year's production. Declining US demand, agave price crashes, and potential 25 per cent tariffs threaten its future. Mexico's tequila industry is facing an unprecedented challenge.

Mosby

(18,022 posts)
12. The article is wrong about mad men.
Mon Jan 13, 2025, 04:54 PM
Jan 13

Roger drank vodka, mainly seagrams and Don drank Canadian Club, a Canadian whiskey.

I'm not a big fan of bourbon, but this might affect secondary markets for the kegs, Cognac, Irish, Scotch whisky and Tequila. All use bourbon casks.

Silent Type

(8,117 posts)
14. The bourbon prices are too high, like rent. Stuff I got for $25 just a few years ago,
Mon Jan 13, 2025, 05:23 PM
Jan 13

have increased 300% or more for some rare makes. Too much for me and the cheaper stuff ain’t bad in comparison.

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