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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsAmerica's Bourbon Boom Is Over. Now the Hangover Is Here.
https://www.wsj.com/business/americas-bourbon-boom-is-over-now-the-hangover-is-here-3e9961d7https://www.msn.com/en-us/money/markets/america-s-bourbon-boom-is-over-now-the-hangover-is-here/ar-BB1rmmSV
Americas Bourbon Boom Is Over. Now the Hangover Is Here.
After years of rising sales, distillers are contending with waning demand and a glut of supply
By Saabira Chaudhuri
Jan. 13, 2025 5:30 am ET
When Rob Masters listed 400 barrels of two-year-old bourbon for sale online at $900 apiece, he expected them to be gone within days.
Eight months later the barrels are still there. We arent even getting a sniff, said Masters, head distiller at The Family Jones distillery in Denver.
Just two years ago Masters could rake in $2,000 for similar barrels. Back then two phone calls and I could have them gone, he said.
Americas bourbon boom is over and businesses big and small are starting to hurt, with distillers cutting jobs and shelving expansion plans.
Liquor sales soared during the pandemic as Americans flush with cash splashed out on booze, making cocktails at home and drinking more frequently. Now drinkers are cutting back, plowing through bottles they accrued in recent years and trading down to cheaper brands.
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lame54
(37,407 posts)It will be in high demand
Initech
(103,377 posts)
Historic NY
(38,389 posts)since sept.
Oneear
(377 posts)So why is it that Liquor by the Drink Business is pushing Drinks and then allowing the Customer to Drive home Drunk? This puts all people in Danger. Police, Court, Judge, Lawyer, Jail, Ambulance, Tow Truck, and Fire Rescue to Clean up the Mess.
FSogol
(47,126 posts)Another straw man.
Wounded Bear
(61,191 posts)Doesn't sound like good business to me. Maybe re-label it trump bourbon and send half their profits to trump?
mainer
(12,275 posts)I miss my 5 PM cocktail. I'm trying to gauge if I'm getting any benefit from it, and after a week, I'm not sure I feel any different. But I really, really miss my martinis and my single malt whisky.
EX500rider
(11,742 posts)Mexico's tequila industry is facing a crisis with over 525 million litres in surplus, equivalent to nearly a year's production. Declining US demand, agave price crashes, and potential 25 per cent tariffs threaten its future. Mexico's tequila industry is facing an unprecedented challenge.
Mosby
(18,022 posts)Tequila is very overpriced IMO.
crazylikafox
(2,842 posts)maxsolomon
(35,707 posts)So, no.
Mosby
(18,022 posts)Roger drank vodka, mainly seagrams and Don drank Canadian Club, a Canadian whiskey.
I'm not a big fan of bourbon, but this might affect secondary markets for the kegs, Cognac, Irish, Scotch whisky and Tequila. All use bourbon casks.
William769
(56,593 posts)I've already started stockpiling my Wild Turkey.
Silent Type
(8,117 posts)have increased 300% or more for some rare makes. Too much for me and the cheaper stuff aint bad in comparison.