Elon Musk's X sues Lego, Nestl and more brands, accusing them of advertising boycott

[hunter]

Elon Musk's X broadened an existing lawsuit on Saturday to include several major brands — accusing more companies of illegally boycotting the social media platform in 2022 following Musk's acquisition.

The suit, which was filed last year in a federal court in Texas, initially targeted the boycott organizer, the World Federation of Advertisers, along with companies including CVS and video-streaming platform Twitch.

But early on Saturday, Musk's lawyers filed an amended complaint, adding several new defendants, including Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, Pinterest and Shell International.

The complaint alleges that the World Federation of Advertisers was concerned that X, formerly known as Twitter, would stray from its brand safety initiative called the Global Alliance for Responsible Media (GARM). As a result, the suit said the group prepared a large-scale pause in advertising.

-- more --

https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsuit-advertisers-boycott-new

Musk will take you to court for boycotting his toxic products?

[tman]

1. These campanies will likely bend. He's the 2nd most powerful man in the US government.

[Bengus81]

13. The school bully punches you in the face and you do nothing he will be back for more

Those advertisers better stop this SHIT in it's tracks. Counter sue that FUCKING NAZI platform or capitulate forever to that asshat.

[C_U_L8R]

2. Nothing chases advertisers away faster

than suing other advertisers. But please... proceed.

[Johonny]

18. Yeah this

After botching Greenland purchase doubt Lego is going to bend. They aren't even a US company. Hopefully the EU bans Tesla in response.

[Irish_Dem]

3. Trump and Musk will sue anyone who doesn't buy the stuff they sell.

[Conjuay]

4. suing lego?

LEGO? the plastic brick people?

[Conjuay]

10. so this NAZI is suing a GERMAN toy manufacturer for not advertising on his site?

Am I the only one who sees this as the pinnacle of irony?

I pray Lego buries him.

[dsc]

11. Lego isn't german

[Wuddles440]

17. It's a Danish company...

and he probably wants to use this as a pretense for him and Drumpf to invade Greenland (Territory of Denmark).

[Takket]

5. not sure what pretzel SCOTUS will have to bend itself into to please Musk here but not throw out Citizens United

but bend themselves they will, eventually, when this lands at their feet someday

[Blue Full Moon]

6. That's capitalism

[Ferryboat]

9. Exactly

Free market at work.

[Blue Full Moon]

22. They don't like it

[Mossfern]

7. Can he *force* companies to advertise on his platform?

Did they break contracts?
I don't see how this flies otherwise.

That's like a grocer forcing customers to buy calves liver.

[Midnight Writer]

8. I don't understand this suit. Is there a law that says these corporations have to use Musk's platform?

Why are these lawsuits not being dismissed with prejudice and ridicule?

Can my neighbor kid sue me because I didn't hire him to shovel my driveway?

[ratchiweenie]

12. My thoughts exactly. You can't force someone to use your services if they don't like them.

[NameAlreadyTaken]

14. Reagan once called the boycott of Gallo grapes illegal.

So much for the free market speaking...

[The Madcap]

15. A way to deal with this if Elmo wins and they have to advertise,

Make all of your ads either completely blank or just throw a random photo in the slot. Maybe two men holding hands or an interracial couple, for example. That'll trigger the x magats.

[eppur_se_muova]

19. Or the classic "Miss me yet ?" with a pic of Joe Biden. nt

[NickB79]

20. A GIF of Elon throwing the Nazi salute

And nothing more

[poozwah]

16. wtf

advertisers should be free to spend their money however they see fit. it is, after all, their money and their constitutional right.

[Bettie]

21. So, now he can compel anyone

who he doesn't like to give him money? I suppose, he is the dictator of this country now.