How Does a Ballgown Compete with a $40 Million Bugatti?
I can relate. I often wear my finest clothes while in the garage too.
Ralph Lauren had decided to hold his fashion show in his garage. That it was 2 hours outside of NYC didn't faze him.
How Does a Ballgown Compete with a $40 Million Bugatti?
By VANESSA FRIEDMAN SEPT. 13, 2017
Ralph Lauren, spring 2018. Credit Stefania Curto for The New York Times
On Tuesday night approximately 150 Mercedes S-class sedans and a host of SUVs wended their way out of Manhattan, ferrying more than 250 guests northeast to Bedford Hills, N.Y. Each car was equipped with a special CD of soothing tunes chosen especially for the drive, which ended in a parking lot outside of a big white building. Inside were 26 of the rarest cars in the world, made between 1937 and 2015, including a 1938 Bugatti T-57SC Atlantic,
a car valued at about $40 million, and a host of waiters in tuxedos holding trays of Champagne or pigs in a blanket, and two long, low rows of squishy black leather banquettes that lined a runway.
Ralph Lauren had decided to hold his fashion show
in his garage.
That it was two hours (with traffic) outside of the city, didnt faze the designer, who has been a devoted car collector for years. He decided it was time to invite his audience in on his passion not least because, he said, When I think about cars, I think about clothes.
It was a generous impulse but the entire event, which culminated in a dinner of lobster salad and burgers from
his signature restaurant, added up to a display of power and privilege and success the likes of which has not been seen on the New York runways thus far. (Its impossible to imagine that many guests going that far afield at the bidding of any other designer.)