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An evidence based strategy
https://storify.com/DemFromCT/public-policy-polling-on-observations-about-the-ncThe link is all tweets so you will have to go there for the actual text but the bottom line is this:
In 2012, McCrory won a very convincing victory in the governor's race including getting 25% of Democratic votes. By June he was underwater in approval and never rose above that. Moral Monday made that happen. A series of protests that demanded and got media coverage for all the right wing policies that McCrory either acceded to or promoted as governor. We also won a seat on the Supreme Court in very convincing fashion while losing both the President and Senate race.