Women drinking beer clothed: why are rightwingers melting down over Miller Lite? [View all]

[brooklynite]

The Guardian

s you’ve probably noticed, the word “woke” has been entirely wrung of any meaning in recent years. BlackRock and Silicon Valley Bank are “woke”, according to the right. Walt Disney is woke. Pope Francis is woke. Even the US military industrial complex is woke.

The newest target? Miller Lite. Conservatives are hopping mad after discovering a two-month-old Miller Lite commercial that was released during Women’s History Month.

What exactly is the problem with this ad? Well, it seems that people are taking extreme offense to the fact that that the ad humorously points out that there is a long history of misogyny in beer advertising, including Miller’s own legacy of using women in skimpy bikinis to sell lager. Fully-clothed women drinking beer? Woke!

Ilana Glazer of Broad City fame stars in the commercial, which encourages people to send in sexist beer ads so Miller Lite, which is owned by Molson Coors, can turn them into fertilizer. That fertilizer is then donated to female brewers who (bear with me here) use it to grow hops for beer. The whole initiative is called the “Bad $#!T to Good $#!T” recycling campaign. To recap: what is essentially an extremely belabored poop joke has incensed conservatives who are now calling for a boycott of Miller Lite.