NAACP lists companies that dump DEI in its tactical spending guide for Black Americans [View all]
Source: AP
Updated 3:36 PM EST, February 15, 2025
WASHINGTON (AP) — The NAACP wants Black Americans to steer their buying power toward companies that haven’t pulled back from diversity, equity and inclusion programs under conservative pressure, and the nation’s oldest civil rights organization is listing which brands have stood by — or reversed — past commitments to DEI.
The NAACP says the spending guide it published Saturday is needed because DEI initiatives promote the social and economic advancement of Black Americans, who are projected to consume nearly $2 trillion in goods and services in nominal dollars by 2030, according to the McKinsey Institute for Black Economic Mobility.
“Diversity is better for the bottom line,” NAACP President Derrick Johnson said in an exclusive announcement to The Associated Press. “In a global economy, those who reject the multicultural nature of consumerism and business will be left in the past they are living in.”
Keisha Bross, an economic strategist at the NAACP, says they are not calling for a “boycott” of companies but instead encourage consumers to “buy-in” on companies that back their values. People of all backgrounds are encouraged to use the Black Consumer Advisory.
Read more: https://apnews.com/article/black-consumers-dei-buying-guide-naacp-34664d8af92e2dc1ba787a498348b7a4
Link to the GUIDE (PDF) - https://naacp.org/sites/default/files/documents/Black%20Consumer%20Advisory%202025.pdf
Link to RESOURCE page - https://naacp.org/campaigns/black-consumer-advisory
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