2016 Postmortem
In reply to the discussion: Ten Reasons Why Hillary lost - And they are probably not what you thought [View all]pnwmom
(109,578 posts)had a difficult time, too. (Not only against Trump's sales techniques but against the 2 foot thick folder of opposition research that Kurt Eichenwald reported on.) I read about the techniques in the manual for the salesman at Trump University. Trump used them successfully in the national campaign. Two points stood out. One, he said to make the sale all about FEELINGS, not reason. Two, he said to keep the potential buyer on an "emotional roller coaster." That's what he did throughout the campaign. No Democrat in my lifetime has reduced their campaign to feelings and emotions, but that's what Trump did.
With regard to our candidates,, even though she won the popular vote,, you are convinced that she wasn't "magnetic" because her style didn't appeal to YOU. That is subjective. I, in my own subjectivity, found her speeches and rallies much, much easier to listen to than Bernie's, with the scolding and finger wagging.
You should read the posts of the almost four million Hillary supporters who joined Pantsuit Nation just before the election. They LOVE her but formed a secret group because they wanted a place to speak about her and what she meant to them without being harassed by naysayers.