California passes protections for performers' likeness from AI without contract permission
https://www.usatoday.com/story/entertainment/movies/2024/09/17/california-ai-protections-actors/75267976007/
California has passed a pair of bills meant to protect the digital likeness of actors and performers from artificial intelligence.
The two bills, signed by Gov. Gavin Newsom Tuesday, are meant to strengthen protections for workers in audio and visual productions amidst the rapidly evolving AI industry, according to a news release.
AB 2602 requires contracts to specify when AI-generated digital replicas of a performer's voice or likeness will be used with permission. Performers must also be professionally represented in these contract negotiations, the news release stated.
The other law,
AB 1836, prohibits the commercial use of digital replicas of deceased performers without the consent of their estate. The law was designed to curb the use of deceased performers in films, TV shows, audiobooks, video games and other media using work from when they were alive, the news release added.