NETWORK FAILURE (How to Fix MSNBC) - D. Earl Stephens

[GigiLeigh]

Ever since the latest godawful election night in America, MSNBC’s ratings have been in the toilet, with some parts of their programming dropping audience share by nearly 50 percent. Turns out, many viewers aren’t happy with their appeasement of the American-attacking Trump in some parts of their 24/7 programming, or their attempt at “fair and balanced” news coverage that preceded the election by normalizing a hardcore racist who writes love letters to dictators. Then there was the not-so-subtle banging on the Democratic Party by some of their mouthy, daytime anchors, who just couldn’t acknowledge the party was correct on nearly every single major issue, but ironically lacked the bandwidth to tout their stellar work.
Only one thing seems crystal clear: America has never needed reliable, left-leaning news programming more than it does right now.

/snip

Our corporate media is now officially disgraceful, and failed to do its job by giving the greatest internal threat to America since the Civil War the attention it deserved. Democracy and our rights as Americans are hanging precariously by a thread, and these incompetent, bought-off boobs in the working press are in large part to blame for it. Regular visitors to this space will know how I feel about all this and them, so for the sake of time, I’ll just leave it at that for now.

/snip

Start listening to your audience, MSNBC. They hate you right now. They believe you have failed and betrayed them. Stop trying to be some “both-sides-do-it” news organization, and start capturing the millions of people who are starving for truth, and know a revolting racist when they see and hear one. Stop trying to be too many different things to too many different audiences. Immediately dump the half-baked garbage on your station — like, Morning Joe, for instance. Seriously, what is it that show supposed to be doing? What crucial niche is it fulfilling? Is showcasing two lily-white people kissing the two-ton ass of a dictator that important? Their stupid show bleeds into a significant problem I’ll delve into a bit more shortly: What the hell is your penchant for recruiting Republican refugees as headliners on your station? It’s disgusting. Start listening to what your audience wants immediately. Start giving them what they want instead of what you think they should want. It’s haughty as hell. They, not you, are all that matters.

There is more at the link below.

https://dearlstephens.substack.com/p/network-failure-c50

[GigiLeigh]

1. One more paragraph

Focus. Make it clear as day you are 100 percent, left-leaning programming that proudly and unswervingly stands for women’s right, human rights, voters’ rights, environmental rights, workers’ rights, healthcare rights, and social security and medicare rights. In other words, all the things the Democrats have stood for during the past 100 years. Except too many Americans don’t know that in 2024, because the message and that fact have been completely stolen. This horseshit that Republicans are running with the idea that they care about working-class Americans is grand larceny and should have NEVER been allowed to happen. By their dirty deeds, Republicans actually HATE working-class Americans. This has been a massive messaging problem for the Democratic Party, yes. But the pathetic mainstream media, with your help, MSNBC, helped people buy into this. Stop trying to do too many things half-decently, and home in on doing one thing great: spreading the truth.

[brush]

2. Don't leave out civil rights, the 'rights' movement that started it all.

[walkingman]

3. When compared to the other media I think MSNBC does a great job.

Do you have any suggestion of a better channel? I honestly would be interested.

[GPV]

8. It could be better, and give it's possible extinction, they

better do real news across the board. Get daytime looking like nighttime programming.

Honestly, if they can't remember what real news broadcasting looks like, there are some old reels of the greats (Cronkite, Murrow, Ellersbee) online.

[maxsolomon]

4. It's mostly that Liberals are fucking depressed

and are avoiding all news about national politics because it makes them feel worse.

I can barely flip through the front section of the paper nowadays.

[Dem4life1234]

5. This!

Also I believe many of us are tuning into social media rather than lame stream media.

I love watching channels like MeidasTouch.

I get my news from social media.

It's these out of touch Rethug Boomers who get their news from newspapers and Faux news.

[WSHazel]

7. Agree. Just give us a little space and we will come back.

[IcyPeas]

6. I just want the truth. No lies. No both sides.

But I guess the truth doesn't pay their shareholders enough. The media is nothing without divisiveness.

I'm not talking about serious discussion on issues... serious... not just arguing for arguments sake.