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Search Engine Journal: Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Search Engine Journal - Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky gains momentum as publishers report triple engagement rates, attracting media outlets and developers from rival social platforms.
Highlights
Matt G. Southern
18 hours ago
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers.
The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms.
Publisher Testimonials Highlight Bluesky’s Impact
-Matt Karolian from The Boston Globe reported, “Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.”
-Dave Earley from The Guardian also chimed in, suggesting that traffic from Bluesky to The Guardian is “significantly higher than the very obvious 2x that of Threads.”
-According to Kevin Rothrock from The New York Times, “It’s hard to exaggerate how nuts the engagement is on Bluesky compared to 𝕏. A vastly smaller user base (at this point) but so much more active and attentive.”
-Marc Elias from Democracy Docket noted, “Traffic from Bluesky to @democracydocket.com is surging while X is falling and Threads remains largely dormant.”
/snip
Bluesky gains momentum as publishers report triple engagement rates, attracting media outlets and developers from rival social platforms.
Highlights
-Publishers report 3-4x higher engagement and conversions on Bluesky compared to other platforms.
-Open-source developers see strong interaction despite smaller follower counts on Bluesky.
-Bluesky doesn't penalize link sharing, making it attractive for publishers and SEO professionals.
Matt G. Southern
18 hours ago
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers.
The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms.
Publisher Testimonials Highlight Bluesky’s Impact
-Matt Karolian from The Boston Globe reported, “Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.”
-Dave Earley from The Guardian also chimed in, suggesting that traffic from Bluesky to The Guardian is “significantly higher than the very obvious 2x that of Threads.”
-According to Kevin Rothrock from The New York Times, “It’s hard to exaggerate how nuts the engagement is on Bluesky compared to 𝕏. A vastly smaller user base (at this point) but so much more active and attentive.”
-Marc Elias from Democracy Docket noted, “Traffic from Bluesky to @democracydocket.com is surging while X is falling and Threads remains largely dormant.”
/snip