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PublicSquare Is an Inadvertent Gift to People Who Don’t Want to Fund Fascism
As the Philosopher Gloria Estefan Said, It Cuts Both Ways.
Meg van Huygen
I don’t know where I heard about PublicSquare, and I’m not sure why people in my sphere (including me) are just now learning about this four-year-old, not-new company. Probably because it’s stupid and who cares? But for whatever reason, all of my algorithms in the last few weeks have been bombarding me with posts about this nationwide “anti-woke online marketplace,” wherein businesses can sign themselves up to be collated into a big Trumpy database. Then, using the site’s map feature, shoppers who don’t want to give money to wokes can search-near-me to find MAGA-aligned nail salons, and coffee shops, and certified public accountants. No more woke fingernails. These folks have had enough.
Scratching the surface a little: PublicSquare was started up in San Diego in 2021 by Michael Seifert, hardcore Christian fundie and alum of the sometimes-accredited Liberty University—that’s the one founded by Jerry Falwell—as a right-wing “values-driven alternative” to Amazon. (Who… does this guy think profits from Amazon? Not conservatives? Because.) The company supports the pro-life movement, the Trump administration, and “traditional American values.” It also owns EveryLife, “the nation’s first pro-life diaper site,”and Credova, a buy-now-pay-later online gun retailer. Donald Trump, Jr., and Republican former US senator Kelly Loeffler are on PublicSquare’s board of directors. “Baby bonuses” are awarded to PublicSquare employees who birth or adopt children. You know. Shit like that.
As the Philosopher Gloria Estefan Said, It Cuts Both Ways.
Meg van Huygen
I don’t know where I heard about PublicSquare, and I’m not sure why people in my sphere (including me) are just now learning about this four-year-old, not-new company. Probably because it’s stupid and who cares? But for whatever reason, all of my algorithms in the last few weeks have been bombarding me with posts about this nationwide “anti-woke online marketplace,” wherein businesses can sign themselves up to be collated into a big Trumpy database. Then, using the site’s map feature, shoppers who don’t want to give money to wokes can search-near-me to find MAGA-aligned nail salons, and coffee shops, and certified public accountants. No more woke fingernails. These folks have had enough.
Scratching the surface a little: PublicSquare was started up in San Diego in 2021 by Michael Seifert, hardcore Christian fundie and alum of the sometimes-accredited Liberty University—that’s the one founded by Jerry Falwell—as a right-wing “values-driven alternative” to Amazon. (Who… does this guy think profits from Amazon? Not conservatives? Because.) The company supports the pro-life movement, the Trump administration, and “traditional American values.” It also owns EveryLife, “the nation’s first pro-life diaper site,”and Credova, a buy-now-pay-later online gun retailer. Donald Trump, Jr., and Republican former US senator Kelly Loeffler are on PublicSquare’s board of directors. “Baby bonuses” are awarded to PublicSquare employees who birth or adopt children. You know. Shit like that.
More at: https://www.thestranger.com/news/2025/03/25/79983467/publicsquare-is-an-inadvertent-gift-to-people-who-dont-want-to-fund-fascism
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