Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
Editorials & Other Articles
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
Elon Musk's Twitter coup has harmed the right. They are now simply 'too online'
Democrats were fooled by their social media echo chamber in 2016. Now Republicans may be falling into the same trap
In the aftermath of Donald Trump’s shock victory in 2016, one common explanation for why the Democrats had not seen it coming was that they had succumbed to the social media echo chamber. The fact that many digital platforms, such as Twitter (now X), tended to be dominated by liberals had lured Democrats into a false sense of security. This, so the explanation went, made them complacent, leading to inconsiderate gestures that alienated sections of the electorate: Hillary Clinton’s infamous jab at Trump’s supporters as “deplorables” was often cited as a prime example.
With the internet ever more captive to the caprices of timeline algorithms, the risk of echo chambers is even greater in this election cycle. However, it is now Trump and the broader political right that is – to use the internet lingo – “too online”.
The rightwing surge seen in many countries’ recent elections, especially in Europe, has been paralleled (and supported) by a significant rise of the right’s influence online. As documented by much academic research on social media and politics, the leading influencers on platforms such as YouTube, X and the instant messaging platform Telegram are rightwing. On many of these platforms, the conversation has increasingly shifted towards rightwing themes and positions, with rightwing messages tending to circulate more widely.
This social media hegemony, which has been in the making for many years and was cemented by Elon Musk’s Twitter takeover, has now created a right that harbours a similar sense of delusion and complacency to the one that, in the past, has proved so detrimental for progressives.
https://www.theguardian.com/commentisfree/2024/sep/25/elon-musk-twitter-online-democrats-social-media-republicans
In the aftermath of Donald Trump’s shock victory in 2016, one common explanation for why the Democrats had not seen it coming was that they had succumbed to the social media echo chamber. The fact that many digital platforms, such as Twitter (now X), tended to be dominated by liberals had lured Democrats into a false sense of security. This, so the explanation went, made them complacent, leading to inconsiderate gestures that alienated sections of the electorate: Hillary Clinton’s infamous jab at Trump’s supporters as “deplorables” was often cited as a prime example.
With the internet ever more captive to the caprices of timeline algorithms, the risk of echo chambers is even greater in this election cycle. However, it is now Trump and the broader political right that is – to use the internet lingo – “too online”.
The rightwing surge seen in many countries’ recent elections, especially in Europe, has been paralleled (and supported) by a significant rise of the right’s influence online. As documented by much academic research on social media and politics, the leading influencers on platforms such as YouTube, X and the instant messaging platform Telegram are rightwing. On many of these platforms, the conversation has increasingly shifted towards rightwing themes and positions, with rightwing messages tending to circulate more widely.
This social media hegemony, which has been in the making for many years and was cemented by Elon Musk’s Twitter takeover, has now created a right that harbours a similar sense of delusion and complacency to the one that, in the past, has proved so detrimental for progressives.
https://www.theguardian.com/commentisfree/2024/sep/25/elon-musk-twitter-online-democrats-social-media-republicans
Food for thought. I've always thought that Facebook is more insidious than Twitter as a social influence, as the scale of investment in it during the Cambridge Analytica scandal and others has shown, being more entwined with people's everyday lives and personas.