Why don't consumers take back the word "Twitter" from Musk's X?

[LiberalLovinLug]

I don't even use Twitter/X. I've toyed with it but as soon as Musk took over I never felt the desire to jump in.

But I'm still sick of newscasters and others having to say "....on X, formerly known as Twitter".
They still haven't found a word to replace "tweet". "He X'd it" just doesn't sound right.

Why are we not also just ignoring Musk's egotistical and clumsy re-branding attempts just because he can, because he bought the company?

its much easier to continue using "Twitter" to describe the company. Why not take back the term. I don't think i've ever heard of consumers rejecting a company owners re-branding, but it doesn't mean there is not a first time for everything.

If Musk wants to have the whole SM operation, under the brand "X" like Space X. He can use it for his books. But for the general population that still use his SM platform? They can call it whatever way is easiest and most logical. I wish everyone would just ignore Musk and stop with the "formerly know as" bs.

Its Twitter, and it will always be Twitter, and Tweeting. People can't affect how Musk actually runs his business, but those who feel they have to use it still for logistical reasons, it being one of the largest SM communication service on the planet, can call it whatever they damn well please!

[JohnSJ]

1. Because he bought the rights to that name when he purchased it.

[highplainsdem]

2. I just call it Twitter. And so does almost everyone else on Twitter.

[JoseBalow]

6. I do the same. And I sometimes Xitter (shitter)

Fuck Elon, he's a goof for trying to change the brand to begin with.

[msongs]

3. he cares not. everytime a twit is posted he gets paid with funds he can use to promote trump nt

[hedda_foil]

4. He no doubt bought the twitter trademark with the company. He owns the name.

[LiberalLovinLug]

5. You and John are misunderstanding what I'm proposing.

This has nothing to do with Musk owning a trademark.

He can own as many as he wants. Its still up to us, the consumer, to call it whatever we like. He's not going to sue people for just saying "Twitter" instead of "X...formerly known as Twitter".

Its silly to not still call it Twitter when you also use the term Tweets. Nothing Musk can do.
On the opposite end of the scale, the public has gotten used to saying. "I'll Google that". Bing, or other search engines, cannot force people to use the phrase, "I'll Bing that", even if they use their program to search. The public can call any service anything they want to.

Obviously you can't use the trademarks X and Twitter for your own personal gain. But simply to refer to? I don't see why that is illegal. I've heard news hosts just use Twitter at times. I wish they all would

In part because it would drive Elon cray cray because he paid so much and spent so much time and effort to re-brand. It was a stupid business move. Like buying Coca Cola and changing it to X cola. Why?