Weird thing about commercial breaks on YT TV programming.

[OAITW r.2.0]

There are a lot of commercial deadtime during commercial breaks....the same monotonous canned music, until you reconnect with the network.

My question....why? Why isn't Google/Networks not sellng this deadtime? to commercial advertisers?

[MyOwnPeace]

1. Interesting......

and I don't understand why I see 'some' but not all?

[underpants]

2. Noticed the same thing on Sling.

I’d guess ad sales for streaming services are added on to regular buys. Maybe streaming isn’t predominant enough yet for some advertisers.

The Olympics on Peacock has basically the same commercials over and over and over. There’s one from US Bank with Cody and his knitting. It’s become a running joke in my house every time it comes on. No! Not again!

[SonofBen]

3. Why don't digital TV streams fill all of their ad slots?

A major contributor to unfilled ads on digital TV is that there are complicated agreements between advertisers, program creators, TV networks and distributors driven by copyright protections in analog eras that make it difficult for networks to insert ads into their digital streams, he said.

https://digiday.com/future-of-tv/unfilled-digital-tv-ads/#:~:text=A%20major%20contributor%20to%20unfilled,their%20digital%20streams%2C%20he%20said.

[OAITW r.2.0]

4. Networks and Google are leaving money on the table.

Networks must own the deadtime, because Alphabet would use it.