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TV Guide Magazine Launches New Print Monthly, TV Insider, Focused on Streaming
By Michael Schneider/AP
There aren’t many new print publications being launched in this tough media climate, but the company behind TV Guide Magazine is trying just that. The team behind TV Guide Magazine (owned since 2015 by Michigan-based NTVB Media) have launched a new magazine focused on the TV streaming platforms, hitting newsstands this week.
The new monthly magazine, TV Insider, features content from the TV Guide Magazine staff — but jettisons the 70-year-old publication’s listings, instead focusing on more coverage of TV programming. The first issue, which has a March 2023 date, features Kiefer Sutherland (star of Paramount+’s new series “Rabbit Hole,” which premieres March 26) on the cover. Peacock’s breakout hit “Poker Face” star Natasha Lyonne will follow up as the April issue’s cover star.
TV Guide Magazine has had less editorial real estate in recent years as a tough advertising market has led to fewer pages — the lion’s share of which are devoted to daily channel grids. The magazine also reduced its trim size to 7”x10” about a decade ago and has more recently pulled back its frequency to 24 issues a year (double issues for most of the year, with a handful of triple issues in the summer) — also limiting space for editorial show coverage. TV Insider aims to rectify that, said group editorial director Michael Fell.
“The origin of this new monthly came out of our last round of reader surveys,” Fell said. “The percentage of TVGM readers that were watching streaming and wanted to know more about streaming had grown phenomenally. We needed to provide more space in this area. The problem was the grids, as far as physical space. For the TVGM readers who were still watching a lot of broadcast, the grids were still a valuable resource for them. But that was limiting how much we could expand for streaming.”
https://variety.com/2023/tv/news/tv-guide-magazine-new-print-monthly-tv-insider-streaming-1235529692/
There aren’t many new print publications being launched in this tough media climate, but the company behind TV Guide Magazine is trying just that. The team behind TV Guide Magazine (owned since 2015 by Michigan-based NTVB Media) have launched a new magazine focused on the TV streaming platforms, hitting newsstands this week.
The new monthly magazine, TV Insider, features content from the TV Guide Magazine staff — but jettisons the 70-year-old publication’s listings, instead focusing on more coverage of TV programming. The first issue, which has a March 2023 date, features Kiefer Sutherland (star of Paramount+’s new series “Rabbit Hole,” which premieres March 26) on the cover. Peacock’s breakout hit “Poker Face” star Natasha Lyonne will follow up as the April issue’s cover star.
TV Guide Magazine has had less editorial real estate in recent years as a tough advertising market has led to fewer pages — the lion’s share of which are devoted to daily channel grids. The magazine also reduced its trim size to 7”x10” about a decade ago and has more recently pulled back its frequency to 24 issues a year (double issues for most of the year, with a handful of triple issues in the summer) — also limiting space for editorial show coverage. TV Insider aims to rectify that, said group editorial director Michael Fell.
“The origin of this new monthly came out of our last round of reader surveys,” Fell said. “The percentage of TVGM readers that were watching streaming and wanted to know more about streaming had grown phenomenally. We needed to provide more space in this area. The problem was the grids, as far as physical space. For the TVGM readers who were still watching a lot of broadcast, the grids were still a valuable resource for them. But that was limiting how much we could expand for streaming.”
https://variety.com/2023/tv/news/tv-guide-magazine-new-print-monthly-tv-insider-streaming-1235529692/