Leinenkugel's will retire logo featuring image of Native American woman

[riversedge]

Leinenkugel's will retire logo featuring image of Native American woman

https://www.postcrescent.com/story/news/2020/07/31/leinenkugels-logo-no-longer-feature-native-american-woman-image-wisconsin-beer-brewery/5560819002/?utm_campaign=snd-autopilot


Chris Mueller Appleton Post-Crescent


Leinenkugel's will no longer use an image of a Native American woman that has long been associated with the Chippewa Falls-based brewery.

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Leinenkugel's has for the past several months been working to update the "look and feel" of the brand and ultimately decided to retire the image of the Native American woman, said Dick Leinenkugel, president of Jacob Leinenkugel Brewing Company, in a statement sent Friday evening to USA TODAY NETWORK-Wisconsin by Molson Coors.

Leinenkugel's will begin to make changes to the logo and other imagery related to the brand in the coming months, but changes will also continue through 2021.......................................

The Jacob Leinenkugel Brewing Company, which is a part of MolsonCoors, was founded in 1867 by Jacob Leinenkugel and acquired by Miller Brewing Company in 1988.

Link to tweet

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Link to tweet

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[hlthe2b]

1. I assume the Chippewa have requested this and if so, good...

But, I'm unclear that this logo has been used in a way other than a nod to the original inhabitants of their region. Has it been used in a derogatory way?

[AllyCat]

2. I am not aware of a derogatory use, but I think it best to leave that judgement to the Anashinaabe

However, I think the “white” appearance of the woman is not helpful.

[StClone]

3. Native Americans want their heritage back

It took me me some time to realize it is much more than that.

In a loose comparison, Minnesota Norwegians are fond to be associated with the "Viking" label and use by the pro team football is positive. Native Americans do not want their heritage used in most any form of commercial properties, schools, and the like. It is their choice. I feel it is a right they have I will honor.

Derogatory or not, they want to have possession and control of the imagery and names of their heritage.

[hlthe2b]

4. Not as clear cut. I've actually worked on the issue with Colorado High Schools & not all

tribe members who still reside in the area feel similarly. In issues involving commercial purposes, very likely (perhaps). But more laudatory symbols ("braves," "warriors", even "Indians" ) have not been met with the same concerns or consensus, even though all concerned were more than willing to change the name and welcoming of that recommendation where it was rendered.

That's my point. Have they ACTUALLY been ASKED? If so, terrific. But, I don't think we should presume to conclude or speak for them. Not EVEN when we THINK that we know how they feel or would feel.

[StClone]

5. Yes, agreed.

That is why I stated , "most any form." Cities, states, counties and some positive appellations using Native American words/names have not been seen as needing change.