AI's big benefit: Canva hikes prices by 300%

[usonian]

I didn't say that YOU benefit. Canva does.

https://ia.acs.org.au/article/2024/canva-hikes-prices-by-300pc-as-it-readies-for-ipo.html

Canva has announced a price increase of 300 per cent for some of its users as the Australian tech company prepares for a public listing in the US.
...

A spokesperson for Canva said the price rise was due in part to the introduction of a number of new features on the Canva platform, including many powered by AI and generative AI.
...

The steep price increase comes as Canva is readying for a potential public listing in 2026.

The company will be conducting the IPO in the US, with Canva co-founder Cliff Obrecht earlier this year saying that this was an “obvious” decision as Australian investors “don’t understand tech as well [compared to] higher multiples, more sophisticated investors in the US”.

Translation: US "investors" (day traders) will go bonkers for anything with "AI" in it, so we are rushing this like a racehorse before everything down to butt wipes claims to have AI and it's as meaningless as "NEW AND IMPROVED"

Good one.



But Kraft didn't jack the price 300%.

THEY TOOK THE AI ( Artificial Ingredients ) OUT.

[hunter]

1. What is Canva? I had to look it up...

Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. Launched in Australia in 2013, the service offers design tools for individuals and companies. Its offerings include templates for presentations, posters, and social media content, as well as functionalities for photo and video editing.

https://en.wikipedia.org/wiki/Canva