Starbucks founder Howard Schultz says company is at an 'inflection point'

[Valdosta]

Starbucks founder Howard Schultz says company is at an 'inflection point' (MSN)

...

Schultz wrote in the letter titled "The Soul of a Brand" that Starbucks is at an "inflection point." He said this crossroad shouldn't be unnerving because most companies go through it at some point.

Rather, the company should seize the moment as an opportunity to reset and reinvent itself, Schultz said. The way to do so is for the brand to return to its core values and rediscover its "soul."

"The organizations that endure — and thrive in — the disruption of today and tomorrow will be those that are not just nimble and innovative," Schultz said in the post. "But those that embrace their core purpose and reason for being."

...

Translation from corporate-speak to plain English: Close unionized stores.

[flying_wahini]

1. Maybe he just sell his company to the people that care about fair wages. Like the employees?

He is still pissed about the union thing, I think.

[KPN]

2. Yeah, you're right. Some "inflection point" huh?

Why is it the gazillionaires can’t give up and forego what for us is a few dollars here and there that won’’t have an impact on our lives in any meaningful way?

[Midnight Writer]

3. He'd be rich(er) if it weren't for those damn workers wanting fair wages for fair work.

How dare they expect a piece of the action from the genuinely worthy: the people who already hold most of the nation's wealth?

[dutch777]

4. Oh no, not a corporate crisis! Tough when your mission is selling stuff people may like but can readily do without.

I keep reading folks complaining about the price of this and that when what they are buying is frequently just convenience and image making that they could readily do for themselves albeit taking more time, forethought and personal organization and not have the panache of a Starbucks cup or whatever in their hand.

[3auld6phart]

5. Spot on

Valdosta. My thoughts when I started reading th whinging dorks article.