Actual Headline: "Advertising Execs Call For Greenwashing Crackdown At Net Zero Festival"

[hatrack]

https://www.businessgreen.com/news/4140782/responsibility-advertising-execs-crackdown-greenwashing-net-zero-festival

[Think. Again.]

1. K&R for exposure.

[pscot]

2. Awful header but they seem to mean well

This is from their agenda

In today's world, companies are under increasing pressure to demonstrate their commitment to sustainability. Marketing and communications play a vital role in shaping a company's image and reputation, but how can we ensure that messages around sustainability are genuine and not just greenwashing? In this panel discussion, experts will explore the role of marketing, communications, advertising, and greenwashing in the transition to a sustainable future.

[2naSalit]

3. So...

Clean up the message not our industrial march to ruin.