Uber teams with Florida city on public transit test
Source: Reuters
World | Thu Mar 3, 2016 4:35pm EST
Uber teams with Florida city on public transit test
ORLANDO, FLA. | BY BARBARA LISTON
A Florida city is testing whether it can save millions of dollars in road-building and other public transportation expenses by subsidizing the cost of rides with Uber Technologies IncUBER.UL.
Altamonte Springs, an Orlando suburb, on March 21 will become the nation's first city to pay a portion of the fare for all trips with Uber within its limits, according to Christine Mitchell, Uber's general manager in Central Florida.
The goal is to integrate the on-demand ride service into the transportation network, get cars off the road and induce people to use mass transit such as SunRail, the two-year-old regional commuter train, said city manager Frank Martz.
Altamonte Springs has budgeted $500,000, partly from local businesses, for a year-long study during which it will pick up 20 percent of all Uber rides in city limits, and 25 percent for those to or from its SunRail station.
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http://www.reuters.com/article/us-uber-tech-subsidies-idUSKCN0W52LQ