What are your thoughts? Tyson invests in Beyond Meat
http://www.nytimes.com/2016/10/11/business/tyson-foods-a-meat-leader-invests-in-protein-alternatives.html?_r=0Tyson Foods appears to be the first big meat company to invest in a business that, among other things, aims to reduce consumption of chicken, beef and pork by replacing it with plant proteins.
Tyson, the country’s largest meat processor, announced last week that it was investing an undisclosed amount for a 5 percent stake in Beyond Meat, a company based in El Segundo, Calif., that makes “meats” from protein sources like soy and peas.
Beyond Meat this year began selling the Beyond Burger, for instance, a plant-protein burger sold fresh that sizzles and oozes fats while cooking on a griddle.
Whole Foods Market apparently finds it close enough to the real thing that the supermarket chain has been selling Beyond Burger next to the meat case in its stores.
“The quality of the Beyond Burger is amazing,” said Monica McGurk, a former Coca-Cola executive who joined Tyson in spring as senior vice president in charge of strategy and new ventures. “We think it’s a game-changing product that gives us exposure to this fast-growing part of the food business.”
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I hate when they do this. Don't put the non-meat items next to the meat items - please!!! I have routes mapped out through every grocery store I shop at, to avoid the gross, disgusting meat department. There is one store, a King Soopers, that I won't even shop in, cuz it stinks of the meat department as soon as you walk in.
The other day I picked up some Tofurkey Italian sausages & a young man saw me & asked if they were good. I told him they were so good I had to put them in the fridge as soon as they were cooked or I would nibble them all gone before putting them in my recipe. He bought one, too. 
I hate Tyson & what they do, but if they can raise awareness, & convince people that they don't need meat, then I guess you take the good where you can.
