The Domino’s effect: The pizza giant refuses to phase out inhumane pork
Dominos wants to be different. The company once known for crap-tastic pizza and mediocre ad campaigns has struggled in recent years to remake its image with an ironic campaign that admitted to poor quality followed by an effort to incorporate so-called artisan toppings.
Dominos has been doing so much to reach out to food-conscious customers, says Kristie Middleton, outreach manager at the Humane Society of the United States (HSUS), that shes surprised by its latest move a decision to continue serving pork from pigs raised in gestation crates. It seems like it would only make sense to include an animal welfare tenet as part of their rebranding, she says.
Instead, it looks like Dominos has other allies, including the American Farm Bureau Federation (AFBF), an organization known for its staunch support of industrial agriculture and factory farming. In fact, this week AFBF came right out and endorsed Dominos decision, complete with a photo of a sausage-covered pizza on the front page of its national website.
Dominos is getting the royal treatment from AFBF because its one of very few holdouts, as the last six months have seen an avalanche of announcements by businesses including Burger King, McDonalds, Wendys, Dennys, Carls Jr., Safeway, and Hormel (the maker of Spam), which have all expressed the intention to move away from gestation crates. Even Smithfield Foods the nations largest pork producer has agreed to phase out the crates by 2017. Eight states have also banned the practice, including Michigan, home to the Dominos headquarters. (The chains top supplier is Tyson Foods, a company that has shown no interest in following the trend away from crates and has even recently been in the news for continuing to embrace the practice.)
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complete piece: http://grist.org/food/the-dominos-effect-the-pizza-giant-refuses-to-phase-out-inhumane-pork/
Scootaloo
(25,699 posts)Apparently this enjoyment can even be expressed through cuisine.
HopeHoops
(47,675 posts)Crate "farms" go way beyond inhumane treatment. They're flat out cruelty. Chicken/egg "farms" are just as bad and don't even get me started on cow processing factories. We get our eggs from a friend who has a bunch of free-range chickens and so many eggs she either gives them away or has to compost them. Damn are they good. Milk's a bit of a trick. We have a few local organic and humane dairy farms, including one that uses glass returnable bottles. It's often sold out but there's a traditional plastic jug company that's much larger and works with local farmers. Cheese milk origin is a mystery, regardless of the kind. We don't eat any meat of any kind including seafood.