Target will only carry Pride gear in half its stores following last year's rightwing tantrum

[LostOne4Ever]

Target will only carry Pride gear in half its stores following last year’s rightwing tantrum
The company will still sponsor Pride events across the country.
By Daniel Villarreal Friday, May 10, 2024

Target retail stores will only sell Pride-themed gear in about half of its estimated 1,897 stores across the U.S., following a conservative backlash against its LGBTQ+-themed clothing and products during Pride Month 2023.

Leaders of the Minneapolis-based national retailer are examining store-level data to determine which locations will carry the items, Bloomberg News reported. The company also said that it will have a presence at Pride events across the country this year.

In a statement to LGBTQ Nation, Target said, “Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round. Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target. We have long offered benefits and resources for the community, and we will have internal programs to celebrate Pride 2024.”

“Beyond our own teams, we will have a presence at local Pride events in Minneapolis and around the country, and we continue to support a number of LGBTQIA+ organizations. Additionally, we will offer a collection of Pride products, including adult apparel, home products, food, and beverages, which have been curated based on guest insights and consumer research. These items, starting at $3, will be available in select stores and on Target.com.”

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More at link:

https://www.lgbtqnation.com/2024/05/target-will-only-carry-pride-gear-in-half-its-stores-following-last-years-rightwing-tantrum/

[dchill]

1. Knuckle under to right-wing hate fever.

ALWAYS good for business. (?)

[Valdosta]

2. Giving in to people who haven't shopped there in years ...

... and aren't coming back anyway.

[Arne]

3. Stores I've noticed still have Bud Light in the cooler.

[OldBaldy1701E]

4. Not surprising.

Money is the bottom line. If they changed their policy, they were losing money over it somehow. Of course, they were not such big supporters of LGBTQIA+ until they were sued in 2012. Again... money. They are a corporation. They do not mess with the income.