Study shows NCAA has been holding back women's sports
We need to think about the lies we’ve been told about women’s sports. That no one wants to watch us play. That the markets don’t support our success. That we should be grateful that they let us in the gym. The more you look into the economics of sports however, the more you see that the glass ceiling is being maintained and reinforced in real time.
The latest example of this comes from the Kaplan Hecker & Fink LLP report entitled NCAA External Gender Equity Review, but really it details the lack thereof. The report finds that the NCAA itself is responsible for holding back the growth of women’s basketball through apathy while chasing the glory and cash of the men’s game.
From the executive summary:
“The results have been cumulative, not only fostering skepticism and distrust about the sincerity of the NCAA’s commitment to gender equity, but also limiting the growth of women’s basketball and perpetuating a mistaken narrative that women’s basketball is destined to be a ‘money loser’ year after year.
“Nothing could be further from the truth. The future for women’s sports in general, and women’s basketball in particular, is bright.”
https://deadspin.com/study-shows-ncaa-has-been-holding-back-women-s-sports-1847420319
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