What is the marketing message behind this ad ?

[flamin lib]

Is it target shooting? Varmint hunting? General sports shooting?

Naaa, it's maximum lethality against human beings.

[Travis_0004]

1. It would be useful in a 3 gun competition.

[flamin lib]

9. 3 gun is nothing more than thinly disguised fantasy for wanna be Orlando shooters. nt

[Marengo]

12. 3 gun participants want to massacre LGBT people?

[Eleanors38]

13. No, not really. IIRC, it is a spin-off of post-WW II Mexican shooting competitions.

The sport is so new, and growing so fast that formalized rules have yet to be established. I would try it myself if I could hobble around adequately! Women are exceptionally good at it. You have to be in shape, and an error in safety protocols will disqualify you.

Instead of fearing the shooting culture and slapping on a haphazard, mean-spirited label, you might realize that millions of fellow Americans engage in this and other sports without harm to anyone.

I bet the Orlando murderer never competed in this sport.

[calimary]

2. Looks like it's supposed to be marketed to the Pentagon.

I mean, who even talks like this in civilian life - "mission-adaptable weapon system" - who says "mission-adaptable" in ordinary life? You hear that at the grocery store? Does the principal at your kids' school (or yours) describe programs that way? Do other commercials for anything from Cialis to toilet paper with the cartoon bears with no butt holes - do they talk that way? This is meant for the military. Including the lingo. No EARTHLY reason why this should be available or viewable in a civilian market. I'm sorry - when I buy anything with attachments, whether it's a screwdriver set or vacuum cleaner, do I even think "oh, I need this - it's 'mission-adaptable'!"? And it's not even marketed with those words. This is MILITARY. It has NO PLACE in the civilian market.

This gun is meant for warfare. For the Seal Team 6 types, operating in hot war zones.

This gun is absolutely positively NOT meant for civilian use!!! CRIMINY - even one of the model's designers has said so! So why can civilians see this? Besides to plant seeds and create a need or desire for it. Playing to the emotions of the gullible and already-paranoid.

That kind of thing will NEVER end well.

[Straw Man]

11. It is being marketed to several populations.

The ad doesn't distinguish between the full-auto and the semi-auto civilian version. Thus it is being marketed to military, LEO, and the general public.

[krispos42]

3. Which is exactly what you want in a self-defense gun.

Or, if you're a security company or law enforcement looking for a rifle.

Self-defense is not a contest with rules and referees. If, God forbid, I'm ever in a situation where i have to pull a trigger to protect me and mine, I want something as effective as possible. I want expanding bullets, dependability, optics, ergonomics, a big and reliable magazine, weapon-mounted flashlights, etc.

Process marches on. Your side seems to think you can lock gun technology back to 1912 or something, but you really can't.

Even if semi-automatic rifles were banned as a class, you would see the exact same features and abilities in lever-action and pump-action rifles. Why? Because the features you loathe simply work better, at least a little, than what they replaced.

Black finishes reduce glare and product steel. Black plastic is weather proof and allows more variety in shapes & sizes. Pistol grips improve handling. Folding stocks make guns easier to store and transport. Telescoping socks makes adjusting for different clothing or people easy. Gun-mounted flashlights make target identification easier and safer. Gun-mounted laser sights make shooting faster.



These will still exist, whether you want them to or not.

[flamin lib]

8. I don't mind semi auto guns of any type.

I don't like removable magazines.

[Puha Ekapi]

15. Hey...

..I don't like green peas. Nastiest sickliest sweet "vegetable" ever grown. Let's ban 'em.

[pablo_marmol]

21. SNORT! NT

[flamin lib]

10. Unfortunately expanding bullets don't expand when they go through sheet rock walls.

The gypsum plugs the hole in the end of the bullet and it acts like FMJ, going through walls and wife and kids. This is the worst possible home defense gun available.

[Puha Ekapi]

16. Bullshit

[ManiacJoe]

19. That is why AR-15 style rifles are great for home defense.

The .223 round goes through the fewest walls if you miss your target.

[doc03]

4. Oh that is clearly targeted to urban deer hunters n/t

[SCantiGOP]

5. Disgusting

The people making this ad have no soul.

[gejohnston]

6. the ad wasn't directed at me,

since I don't do three gun, not a buyer for a PD or security company. No, I'm not a mall ninja either.

[DonP]

7. Piss off gun control fans?

Seems to be working really well.

But they still won't do anything in the real world to support their "deeply held beliefs".

Just whine more online.

[ileus]

14. Looks like 3 gun competition.

Lots of fun to shoot 3 gun competitions but you'd better be independently wealthy, Sponsored, or Reload. Otherwise you'll go broke in practice ammo alone.

Then you have travel expenses, equipment....it's an expensive hobby, I know a couple of guys that travel the 3 gun circuit. They actually bought a Ford Expedition dedicated for their matches. It's decked out in the back completely with storage compartments for their firearms, apparel, magazines, backup equipment and parts. Then the ammo...

[Puha Ekapi]

17. Then the ammo...

....is hauled by a 40 ft. semi trailer bringing up the rear.

[jimmy the one]

18. sig mcx is necessary to defeat tyranny

It appears to me, flaming lib, that this is one member of America's 'Unorganized Militia', in self training using a sig mcx assault rifle to assault a position or platoon of tyrannical United States soldiers, or marines, swabbies or flyboys, somewhere somewhen they turn tyrannical.
He's polishing his assault skills so he can break the back of the tyranny which is so likely to happen under tyrannical democrat presidents & legislatures, just like the NRA tells them so it must be true.
Ordinary handguns and conventional rifles are of little use when the US Army can fire 600 rounds per minute at your unorganized position, so to come out victorious in the battle against tyranny the unorganized militia must have superior firepower, and foremost of all - KNOW HOW TO USE IT.
The Unorganized Militia, not just an adventure, an assault on tyranny

[pablo_marmol]

20. "Naaa, it's maximum lethality against human beings."

Yet just a very small percentage of these guns are actually used to kill humans, and nearly always by members of society with criminal records. Of course the pro-restriction side needs to invoke the 'designed for' "argument" to distract from the 'actually used for' reality, while concealing who is committing the violence.

Integrity........not the pro-restriction sides strong suit.