MLB teams will have advertising on their helmets during the postseason

[Auggie]

MLB said Friday that it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.

Ads of 5-by-0.92 inches will be on each side of every helmet featuring "STRAUSS" in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets.

Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025 to 2027.

Financial terms were not announced.

https://www.espn.com/mlb/story/_/id/41245328/mlb-pairs-apparel-company-use-helmet-ad-playoffs



Heinous

[John1956PA]

1. "Rollerball" (1975): "I pledge allegiance to the corporations of the world . . ."

I can not remember how that stand-up pledge was worded, but it expressed allegiance to the corporate world.

[underpants]

2. Soccer is just open and blatant about it

The put the sponsor name big and in the front of jersey.

Sponsorship and apparel sales are a majority of at least EPL revenue. Some likeness money but season tickets are pretty cheap. Less than $1,000 a year (19 home games) for front row seats at Liverpool. Discounts for kids, disabilities, and vets too.

[Brother Buzz]

3. Methinks pine tar can remedy this

[dem4decades]

4. I guess the Target logo on the helmet was voted down?

[True Dough]

5. EarlG should take advantage of this advertising opportunity!

[Wounded Bear]

6. Numerous teams are already wearing corporate advertising on their jerseys...

Guess this is inevitable.

[BOSSHOG]

7. Just an old guy whining here

No Thursday night football in our household anymore. Pay Per View. Advertising. Multi Million Dollar Contracts. Six Dollar Beers. Okay I’m done.

[Auggie]

8. I have NEVER been influenced to buy something based on a logo ...

jersey logos, field logos, floor logos, dugout logos, press conference logos, stadium sponsorship logos ... see goes for outdoor signs at the ballpark, arena and stadium.

[ProfessorGAC]

9. I'll Take It One Step Further, Auggie

I won't even buy clothes with a corporate name on it (or logo). No Northface, or Columbia, or Nike for me.
My driver & fairway wood covers are plain black Stealth covers. (Their name brand stucker is about the size of a quarter, and is black) The driver & 5 wood covers (Taylormade) & my 3 wood (old Nike) are in the trunk of my car.
Want me to advertise for you, give me the equipment.
Even my slip-on golf shoes are Addidas that DON'T have the 3 stripes.
That's how influenced I am by logos. If it has a logo, I won't buy it!