EA Sports says it would be 'very interested' in rebooting NCAA Football

[JonLP24]

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“I’d definitely would like to see it come back,” Robinson told 247Sports. “If they were to do a pool and asked kids if they want to be on NCAA football and if they want to bring NCAA back, a lot of kids would say yes although they wouldn’t get paid.”

About that … The story of NCAA football’s demise is a tale well worn at this point. Lawsuits over athlete likeness, including the landmark proceedings of Ed O’Bannon, ended the game’s circulation with the 2014 version. The courts ruled EA Sports had used athlete likeness without permission or compensation. EA Sports eventually paid out $60 million in settlements to athletes who appeared in its games between 2003-14, according to CBS Sports.

Thus ended NCAA Football for the modern generation. The NCAA did not renew its licensing agreement with EA, and though recent Madden games have featured colleges – EA individually licenses the brands from the schools – there has been little movement toward a new flagship college football game.

That could change soon.

The NCAA made a quiet yet potentially momentous announcement May 14 that it would create a working group to examine the issue of likeness in college athletics. Currently, athletes lack the right to monetize their name or brand. If the NCAA choose to alter its rules and allow athletes to capitalize on their image, it would potentially open an avenue for the return of NCAA Football.

https://247sports.com/Article/NCAA-football-video-game-return-college-football-athlete-likeness-132110322/

Do it NCAA and end the monopsonic rule.
https://www.becker-posner-blog.com/2011/04/monopsony-in-college-athleticsposner.html