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Anthropologists help drill down on company culture
By Aaron Schrank
June 28, 2018 | 9:47 AM
Who’s hiring anthropologists? That’s what Alex Krantzler wants to know. The third-year UCLA anthropology major is sitting in the front row of class.
“This class is called Careers in Anthropology, and I decided to take it because I didn’t want to be a statistic as in the unemployed anthropologists upon graduation,” Krantzler said.
Today’s guest speaker via Skype, Rebekah Park, is proof there’s opportunity in the private sector. She’s a manager at consulting firm ReD Associates, which does social science-style research for companies like Lego Group, Samsung Electronics, Adidas and brands like Absolut.
“All of my data, and everything that I think is important in the world comes from observations and everyday people,” Park told the class.
More:
https://www.marketplace.org/2018/06/28/business/anthropologists-help-drill-down-bias-corporations