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Decoding Trump's 'anti-shame' ritual: New book explores the 'politicized emotions' of MAGA - Velshi - MSNBC
Since announcing his first run for president, Donald Trump has effectively used the politics of grievance to build his movement and advance his goals. “That’s exactly what I’m trying to understand,” says Arlie Russell Hochschild, a Professor Emerita of Sociology at UC Berkeley and author of the new book “Stolen Pride: Loss, Shame, and the Rise of the Right.”
She examines how Trump continues to appeal to his base by turning their shame into blame. “[Trump] has an anti-shame ritual that he runs us through,” Hochschild tells Ali Velshi. She adds: “The repeated ritual is working on people.” - Aired on 09/28/2024.