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Midnight Writer

(23,228 posts)

3. It's a marketing "test of commitment".

Reply to BigmanPigman (Original post)

Mon Sep 18, 2023, 01:18 PM

Sep 2023

The idea is if you care enough to spring extra for postage then you are a priority mark for further solicitations.

This used to be a thing for non-profit groups. They would send a postage-paid envelope, but it would be marked "Your postage on this envelope will help us keep costs down". The catch is that USPS charges the recipient the postage whether there is a stamp on it or not. Putting a stamp on it doesn't help the non-profit at all.

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Highlight:

Are McCarthy's funds drying up? [View all] BigmanPigman Sep 2023 OP

I haven't received a postage paid SharonClark Sep 2023 #1

Damn, I was hoping they were going broke. BigmanPigman Sep 2023 #2

It's a marketing "test of commitment". Midnight Writer Sep 2023 #3

I didn't know that. BigmanPigman Sep 2023 #4