Harris' campaign launches new ad aimed at persuadable Republicans [View all]
Source: NBC News
Oct. 3, 2024, 2:36 PM EDT
RIPON, Wis. — Vice President Kamala Harris’ campaign is launching two new digital ads in battleground states featuring a past supporter of former President Donald Trump on the same day that the Democratic nominee is set to campaign in Wisconsin alongside Republican former Rep. Liz Cheney of Wyoming, according to a campaign official who shared the ads exclusively with NBC News.
The 30-second ads feature Matt McCaffery, a lifelong Republican who voted for Trump in the past, explaining that he is supporting Harris because he believes the former president will hurt the middle class and is not taking responsibility for past mistakes.
The videos are part of a seven-figure paid media strategy aimed at critical swing voters and a larger effort by the Harris campaign to court Republicans and former Trump supporters. The campaign has also hired strategists to focus specifically on conservative voters, held events to engage Republican voters in battleground states, launched Republicans for Harris to help organize grassroots programs, and rolled out endorsements from prominent Republicans.
McCaffery, who lives in Pennsylvania, embodies the type of voter the Harris campaign hopes will back her as polls show the race remains close.
Read more: https://www.nbcnews.com/politics/2024-election/harris-campaign-launches-new-ad-aimed-persuable-republicans-rcna173907
Philly Inquirer had an article about the guy in the ad (former Montgomery County GOP politico) - The ousted Montco Republican swatted after supporting Kamala Harris appears in campaign’s new ads airing in swing states
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