How do you feel about Kraft individually wrapped orange American-style cheese food product slices?

[Nikia]

52. You can see the definitions here. Kraft had to change their label.

They made the change to save money just like their extra calcium formulation. They don't care about their quality because everyone seems to think that they are wonderful no matter what they do and will buy their product anyway. It does not really have the same taste and texture.
http://en.wikipedia.org/wiki/Processed_cheese
I worked for a company 2000-2005 that made American pasteurized process cheese with cheese, salt, and emulsifiers. It melted just fine. They bought the natural cheese from other companies. Some of it was waste cheese that would not otherwise have been sold. It's Wisconsin location made that convienient. It was not sold as slices, but generally sold in deli cases or in bulk to companies that would cut it into squares. Maybe, I am biased since Kraft was a competitor that seemed to win just because of their longstanding reputation rather than their actual product.