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Illinois

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blue-wave

(4,488 posts)
Thu Feb 22, 2018, 03:12 PM Feb 2018

Chicagoans to Wisconsin: Thanks but no thanks we'll take the train [View all]

The ads are on el platforms and 15 Brown Line cars. They're on social media, in downtown health clubs, and on beer coasters in local bars. A typical placard juxtaposes dejected-looking young straphangers with shiny, happy people drinking beer on a terrace above Madison's Lake Monona, playing Frisbee golf or competing in beach volleyball. The accompanying texts pose dilemmas such as "Rush hour or happy hour?," "An hour commute or an hour with friends?," and "Bump elbows or bump on the court?" The tagline? "Wisconsin: It's more you."

They're all part of a $1 million marketing campaign to entice Chicago millennials to move to the Badger State. The message is clear: the el's a drag, so move to Wisconsin, where you can drive everywhere instead.


Full Article: https://www.chicagoreader.com/chicago/wisconsin-neighborhood-technology-el-cta-milwaukee-madison/Content?oid=41589851




Walker is at it again. Wasting taxpayer money, this time $1 million dollars, for a foolish ad campaign that is out of touch with the average American. The only saving grace is, if his campaign worked, and thousands of Chicagoan's moved to Wisconsin, it would help to change Wisconsin, once and for all time, to a solid blue state.

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