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Computer Help and Support

SecularMotion

(7,981 posts) Sun May 22, 2016, 07:40 AM May 2016

6

People are turning on ad blockers because of data-consuming ad tech [View all]

The real reason people are turning on ad blockers is less about annoying ads and more about data consumed by the invisible tracking that goes on behind them, according to a new report by Secret Media.

Ads take up just 9% of the space on a web page, but are accountable for 54% of the load time, the study found.

This results from the data tracking and cookies that come with ads.

The theory is that frustration at this slow load time is causing people to turn on ad blockers.

http://www.businessinsider.com/secret-media-report-on-ad-blocking-2016-5

6 replies

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People are turning on ad blockers because of data-consuming ad tech [View all] SecularMotion May 2016 OP

I put HuffPo in my hosts file lpbk2713 May 2016 #1

Turning off javascript for a site works wonders. ManiacJoe May 2016 #2

I might not be so adamant about ad-blocking... TygrBright May 2016 #3

Also the automated fashion with which they load ads on the backend mythology May 2016 #5

Surfing without Ad-Blockers Earth Bound Misfit May 2016 #4

I prefer Ghostery Pastiche423 Jun 2016 #6

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