Baby Boomers
In reply to the discussion: Who is up for....Boomer Trivia Pursuit! [View all]dixiegrrrrl
(60,011 posts)I seem to remember John Cameron Swayze in a commercial for Timex, but also another guy..have not looked it up.
Seems to my memory those were the days where the host of the show also did the "word from our sponsor" things..ring a bell with you???
On edit...aha!!!
Found this:
The Timex torture test advertising was also used in TV ads, a series made popular by celebrity newscaster John Cameron Swayze who hosted the spots. A number of these ads also featured sports celebrities who doled out the tough treatment to the watches and/or supplied an endorsing statement. Swayze also hosted non-celebrity Timex ads in which the watch would be subject to other trials whether placed in a washing machine or attached to the bow of a speed boat. Swayze had made a name for himself as a broadcaster and became a trusted national personality and a believable pitchman for Timex. For over 20 years well into the 1970s Swayze appeared in the advertising series with one kind of Timex watch or another being subject to various physical challenges to prove their durability, shock resistance, and/or superior waterproofing.
found this on a very cool site:"Pop History"
http://www.pophistorydig.com/?tag=john-cameron-swayze-biography