The Chiefs-Dolphins game on Peacock was the most-streamed live event in US history [View all]

[Auggie]

cnn.com / January 15, 2023

Peacock scored a touchdown Saturday for its first NFL playoff game exclusively shown on the NBCUniversal-owned streamer, registering record ratings and internet usage for the matchup in the freezing cold between the Kansas City Chiefs and Miami Dolphins.

The “Peacock Exclusive Wild Card” game garnered 23 million total viewers, according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.

That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock.

Notably, the ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network.

MORE: https://www.cnn.com/2024/01/15/media/peacock-nfl-ratings-chiefs-dolphins/index.html

FROM THE LINK: Peacock had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.

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Peacock offered one month of ad-supported content (content with commercials) for $5.99, and also a yearly subscription at 50% off. This tells me in addition to looking for subscriber fees they were looking for more long-term viewers, most likely so they could increase advertising rates.

There's going to be more of this.

Shit.