The Chiefs-Dolphins game on Peacock was the most-streamed live event in US history

[Hermit-The-Prog]

13. That's not a report, it's an advertisement...

In the middle of all the gushing and glowing, note:

That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock.

Notably, the ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network.

The combination was up 6% over last year's broadcast. They're trying to convince everybody that subscribing is the way to go, be a part of the cool gang now, don't be left out. It's a marketing pitch to kill off broadcasting and switch you to subscribing (bring your own internet connection).