Religion
In reply to the discussion: Do we have FREE WILL? [View all]MineralMan
(147,652 posts)I'm interested because I write marketing content for websites and we're focusing on consumer neuroscience right now.
It's all very interesting. Right now, I'm doing a series of pages on cognitive biases for the web developer I work with.
As I'm studying and writing, I seem to be coming to the conclusion that, while it's useful to understand decision-making processes in the brain, it may well not lead to marketing techniques that are any more effective than the trial-and-error strategies already in use. It appears to me that applying consumer neuroscience to web design and content might generate a few more leads or sales, but that most people will still leave the website without making any decision other than to leave.
It's that fractional increase in conversion rates that all of this is working toward. We can nudge people, but we can't make them decide. That's what I'm realizing. But, nudging more people is profitable, so, we keep working on doing that better. How interesting!