and the author of the article is trying to sell his book on making Christianity more "masculine" according to his personal criteria of that.
http://churchformen.com/tools/ideas-for-your-church/ten-ways-to-man-up-your-church/
David Murrow offers a 35 minute session titled, “Ten Ways to Man Up Your Church – Without Scaring the Women and Children Away.” This session is available on his training DVD.
Here’s a brief summary to whet your appetite:
1. A Manly Pastor. Men don’t like macho or power-hungry pastors, but a pastor who projects a healthy masculinity will draw men. This is because men see their churches through their pastor. If a man respects his pastor, then he likes his church. If a man doesn’t respect his pastor, he won’t like his church. Go ahead, ask a man about his church. He won’t talk about the ministries, or the facilities, or the programs; he’ll talk about the pastor.
2. Excellence is vital. Men are less forgiving of anything bad, hokey or half baked. The churches that are growing and attracting men consistently offer excellence – in the preaching, the music, the facility and the programs. You don’t have to be the best in town; just do what you do very well and men will be drawn. And if you can’t do something well, then don’t do it at all.
3. Give men space. Churches that attract men honor their need for space. Don’t force your men to hold hands or hug each other. If you must hug, there are safe ways to do it, as you’ll see in this video clip:
and so on and so on.