Tesla Annual Sales Slip for First Time as Competition Grows [View all]
Source: New York Times/gift link
By Jack Ewing
Jan. 2, 2025
Tesla sales fell slightly in 2024, the first annual decline in the company's history, as rivals in China, Europe and the United States introduced dozens of competing electric models, giving buyers more choice.
The company said on Thursday that it delivered 1,789,226 vehicles worldwide during the year, a slight decline from 1,808,581 in 2023. During the last three months of 2024, Tesla delivered 495,570 vehicles, up from 484,507 in the last quarter of 2023. The fourth-quarter sales were a record, according to the company.
Tesla shares, which have been buoyant in recent months, were down nearly 6 percent in early trading on Thursday.
Tesla and its chief executive, Elon Musk, largely created the market for electric vehicles when it began selling the Model 3 sedan in 2017, arguably the first battery-powered car with the price, performance and range to attract large numbers of mainstream buyers. Tesla still accounts for nearly half of all electric cars sold in the United States.
Read more: https://www.nytimes.com/2025/01/02/business/tesla-sales-elon-musk.html?unlocked_article_code=1.mE4.hwlH.st-hLYvJsxF3&smid=url-share
A sales dip in 2024 was the first ever for Tesla, which pioneered the electric-car market in the United States. Credit...Justin Sullivan/Getty Images
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